Mido Watches
Mido was found by George G. Schaeren in Bienne, Switzerland in 1918.
Mido comes from the Spanish phrase Yo mido meaning "I measure".
The brand's mission is and always has been to create sturdy self-winding wristwatches. The product's sturdiness goes hand in hand with innovation: Mido introduced the Aquadura sealing system, for example, by equipping the winding crown with a cork gasket, that turned its watches in the first waterproof watch.
In 1934, Mido launched the Multifort design, the first Mido to use a self-winding automatic. The movement was absolutely watertight, antimagnetic and impact resistant. During this time period, Mido used a Robot as its ambassador as a symbol of progress and robustness. A comic strip from this era featured the Mido Robot and its adventures.
Invention of the "Powerwind" winding system – simplification in design from 16 to 7 parts. In addition to the simplified design, this movement also had a longer running reserve and was deemed to be one of the most easiest watches in the world to service.
Technical
